Identity and characteristics of SIHE

A unique event in the European scene

Identity and characteristics of SIHE

A unique event in the European scene

SIHESwiss International Holiday Exhibition è l’unica fiera in Svizzera con una forte vocazione B2B, focalizzata su tre settori strategici: turismo di lusso, MICE (Meetings, Incentives, Conferences, Exhibitions) e leisure.

Con oltre 400 espositori da più di 80 Paesi e 400 buyer selezionati, SIHE si distingue per l’alto livello di internazionalità e rappresenta un punto di riferimento europeo per il turismo professionale. Inoltre, la manifestazione attira un pubblico consumer alto spendente e fortemente motivato all’acquisto di esperienze di qualità.
Il format di SIHE è pensato per offrire il massimo valore agli espositori, grazie a un approccio professionale orientato ai risultati concreti. Visibilità, networking e business sono al centro dell’esperienza SIHE.

SIHESwiss International Holiday Exhibition è l’unica fiera in Svizzera con una forte vocazione B2B, focalizzata su tre settori strategici: turismo di lusso, MICE (Meetings, Incentives, Conferences, Exhibitions) e leisure.

Con oltre 400 espositori da più di 80 Paesi e 400 buyer selezionati, SIHE si distingue per l’alto livello di internazionalità e rappresenta un punto di riferimento europeo per il turismo professionale.

Furthermore, the event attracts a high-spending consumer audience strongly motivated to purchase quality experiences. SIHE’s format is designed to offer maximum value to exhibitors, thanks to a professional approach oriented towards concrete results. Visibility, networking, and business are at the core of the SIHE experience.

Why choose SIHE?

Superior quality buyers:
200+ highly qualified hosted buyers from key markets and 200+ trade visitors and decision makers

Advanced matching system:
A digital platform connects exhibitors and buyers in a simple and strategic way.

A strategic consumer pool:
Access to a market of over 3 million customers between Switzerland and northern Italy, with high demand for quality tourism

Geographical origin of exhibitors

Over 400 exhibitors from more than 80 countries: SIHE is an event with an international scope, a true global crossroads where places, people, and cultures meet. The following map visually illustrates the “exceptional geographical diversity of participants, showcasing the scope of the” event.

Why Lugano?

The beating heart of professional tourism in Europe

Lugano is not just a location – it’s the perfect strategic choice for a B2B event in tourism. Lugano combines Swiss efficiency with Mediterranean warmth: the ideal mix for business and experiencing a high-level professional event.

Why Lugano?

The beating heart of professional tourism in Europe

Lugano is not just a location – it’s the perfect strategic choice for a B2B event in tourism. Lugano combines Swiss efficiency with Mediterranean warmth: the ideal mix for business and experiencing a high-level professional event.

Why Lugano?

The beating heart of professional tourism in Europe

Lugano is not just a location – it’s the perfect strategic choice for a B2B event in tourism and combines Swiss efficiency with Mediterranean warmth.

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