The Swiss tourism market

Best travelers in the world here

The Swiss tourism market

Best travelers in the world here

With a record of more than 11,000 Swiss households moving a turnover of more than 50 million Francs/Euros for vacations alone, the Swiss International Holiday Exhibition in Lugano is the main gateway to one of the world’s richest tourism markets.

According to a survey by Visa Europe (Cross Border Spending ), the Swiss are, in fact, the most vacationers in Europe, averaging about 3 departures per capita per year, compared to 1.63 in other countries.

Thanks in particular to one of the highest average incomes in the Old Continent (1.7 times higher than Italy and 1.3 times higher than France and Germany) and the highest number of annual vacations in the world.

With a record of more than 11,000 Swiss households moving a turnover of more than 50 million Francs/Euros for vacations alone, the Swiss International Holiday Exhibition in Lugano is the main gateway to one of the world’s richest tourism markets.

According to a survey by Visa Europe (Cross Border Spending ), the Swiss are, in fact, the most vacationers in Europe, averaging about 3 departures per capita per year, compared to 1.63 in other countries.

Thanks in particular to one of the highest average incomes in the Old Continent (1.7 times higher than Italy and 1.3 times higher than France and Germany) and the highest number of annual vacations in the world.

Focus Switzerland

17

Millions of trips with
overnight stay abroad

2.000

average expenditure per person per trip
for a total of 17.5 billion Swiss francs spent
altogether abroad

70%

Carry out at least one
journey with
overnight stay per year

4

Average number of trips with
overnight stay
per person per year

70%

He chooses the hotel

Numbers that reiterate the latest available data published by the Federal Statistical Office: on average, Helvetians undertake 21.2 million overnight trips per year, including about 17 million trips abroad, for a total expenditure outside Switzerland of 17.5 billion euros. Thus, foreign trips make up 61% of total trips.

Thus, 70% of the Swiss resident population makes at least one overnight trip during the year: the average number of overnight trips per person is 4, including 1 in Switzerland. Adults between the ages of 25 and 44 travel the most, with an average of 3.2 trips per year, compared to 2.2 for people over 65.
The frequency of travel differs significantly by language zone: with an average of 2.9 trips per capita per year, residents of French and German-speaking Switzerland travel more than those in Ticino (2.2).

Most trips are made abroad during the summer months (64 percent) from May to October. For foreign travel, 70 percent choose to stay in a hotel; the car is the most used means of transportation (44 percent) both within the country and abroad, while the plane is chosen for 41 percent of foreign travel.

International developments in the tourism sector remain positive, and the outlook for 2025 is favorable with an increase in foreign demand.

Focus Switzerland

17

Millions of trips with
overnight stay abroad

2.000

average expenditure per person per trip
for a total of 17.5 billion Swiss francs spent
altogether abroad

70%

Carry out at least one
journey with
overnight stay per year

4

Average number of trips with
overnight stay
per person per year

70%

He chooses the hotel

Numbers that reiterate the latest available data published by the Federal Statistical Office: on average, Helvetians undertake 21.2 million overnight trips per year, including about 17 million trips abroad, for a total expenditure outside Switzerland of 17.5 billion euros. Thus, foreign trips make up 61% of total trips.

Thus, 70% of the Swiss resident population makes at least one overnight trip during the year: the average number of overnight trips per person is 4, including 1 in Switzerland. Adults between the ages of 25 and 44 travel the most, with an average of 3.2 trips per year, compared to 2.2 for people over 65.
The frequency of travel differs significantly by language zone: with an average of 2.9 trips per capita per year, residents of French and German-speaking Switzerland travel more than those in Ticino (2.2).

Most trips are made abroad during the summer months (64 percent) from May to October. For foreign travel, 70 percent choose to stay in a hotel; the car is the most used means of transportation (44 percent) both within the country and abroad, while the plane is chosen for 41 percent of foreign travel.

International developments in the tourism sector remain positive, and the outlook for 2025 is favorable with an increase in foreign demand.

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