Meeting Luxury x SIHE

The area dedicated to luxury tourism

Meeting Luxury x SIHE

The area dedicated to luxury tourism

The area, created in collaboration with Meeting Luxury, the historic B2B reference event in Switzerland for luxury tourism, will see the birth of a new exhibition space entirely dedicated to luxury travel at the 2025 edition in Lugano.

It will be the exclusive meeting point for the main players in luxury tourism, designed to foster networking, business opportunities and valuable relationships.
This collaboration stems from Meeting Luxury’s consolidated experience, its deep knowledge of the sector and meticulous attention to detail, united by an authentic passion for excellence.

“The area dedicated to Luxury tourism is finely furnished and”designed to meet the needs of high-end exhibitors and visitors: the stands, meticulously curated down to the smallest detail, are functional both for public promotion and for welcoming buyers, professional operators, and VIP visitors.

This space is reserved for hotels, exclusive destinations, specialized tour operators and providers of services such as yacht charters and tailor-made experiences. Exhibitors have the opportunity to interact not only with industry buyers, but also with companies,decision-makers from the region and a selected audience, composed of regular travelers with high spending capacity.

The services included, in addition to the standard ones offered to SIHE exhibitors:

  • Attention-to-detail display spaces designed to enhance the elegance of your products and services and made of honeycomb with a white tempera finish complemented by needle-punched carpeting, fine furnishings (driade table and chairs, custom counter) and lighting designed to create an elegant and impactful atmosphere.

  • Prime location at the beginning of the exhibition route

  • Schedule appointments to prearrange meetings with international buyers and local luxury traders.

  • Exclusive networking opportunities to establish valuable contacts with highly qualified trade operators

  • Impeccable services and “dedicated assistance to ensure a” successful exhibition experience.

The B2B side

During the event, exhibitors meet the best international Buyers active in the Luxury Travel sector, through one-to-one meetings and during informal moments of the event, such as the Get Together Party on Friday, October 31st. The event therefore offers a unique opportunity to develop important business relationships, establishing direct and concrete relationships in an informal and very comfortable atmosphere.

Thanks to a practical online agenda, buyers will be able to consult the profile of SIHE exhibitors (and vice versa) and schedule appointments.

The B2B side

During the event, exhibitors meet the best international Buyers active in the Luxury Travel sector, through one-to-one meetings and during informal moments of the event, such as the Get Together Party on Friday, October 31st. The event therefore offers a unique opportunity to develop important business relationships, establishing direct and concrete relationships in an informal and very comfortable atmosphere.

Thanks to a practical online agenda, buyers will be able to consult the profile of SIHE exhibitors (and vice versa) and schedule appointments.

A parterre of international buyers

The Buyer’s Team carefully and meticulously selects the contingent of hosted buyers, inviting exclusively operators with great and proven credentials and highest professionalism and experiences in the luxury sector. This time-consuming selection work guarantees exhibitors high quality contacts and secure business opportunities.

Some of the selected buyer categories:

  • Luxury Tour Operators
  • Personal Travel Arrangers
  • Event Organizers
  • Wedding Planners
  • Corporate Event Organizers
  • Business Travel Organizers
Why Join the SIHE Trade Program

  • Meet the most important international tourism representatives

  • Create opportunities for business with targeted appointments and without wasting time

  • Use the online application before the fair to contact exhibitors and create your own meeting agenda

  • Learn about future tourism trends and product innovations

  • Meet emerging realities, niches and operators with innovative offerings to extend their portfolio of commercial offerings

Who exhibits at Meeting Luxury?

Who exhibits at Meeting Luxury?

The exhibitors in the area represent a high-quality offer dedicated to those seeking an unforgettable vacation experience, and in particular belong to the following categories:

  • 5* hotels and exclusive facilities

  • Prestigious accommodations such as villas, lodges and apartments

  • High-end tourist destinations

  • Sailcharters Yacht

  • Specialized tour operators

  • Airlines

  • DMC

  • Luxury shopping destinations and facilities

Who exhibits at Meeting Luxury?

Exhibitors in the area represent high-quality offerings dedicated to those seeking an unforgettable vacation experience, and in particular belong to the following categories:

  • 5* hotels and exclusive facilities

  • Prestigious accommodations such as villas, lodges and apartments

  • High-end tourist destinations

  • Sailcharters Yacht

  • Specialized tour operators

  • Airlines

  • DMC

  • Luxury shopping destinations and facilities

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