MICE
Mice International Trade Market
MITM
Mice International Trade Market
The B2B event entirely dedicated to the congress, meeting, conference and incentive sector takes place during SIHE – Swiss International Holiday Exhibition in Lugano (www.sihe.ch), Switzerland’s largest trade fair. An international event that, through concrete networking opportunities and business contracts, conferences and workshops, guarantees business opportunities and content that offer added value to this sector, now more than ever in constant growth.
MITM is the meeting point between companies in the meetings industry and all event organizers, managers of the most important and famous venues, and new and reliable conference service providers. By meeting in person, participants forge important partnerships to improve their work and generate new development opportunities.
MITM: THE WINNING FORMULA
Why MITM? Because it represents the best in conference and incentive travel offerings. Targeted appointments and selected contacts guarantee at least 12 meetings a day, thanks to a tailor-made exhibition formula that turns your office into a trade show. No chaos: only concreteness, efficiency and meetings designed to close contracts, in the tranquility of Lugano.
THE HEART OF MITM: BUYERS
MITM hosts only the most qualified buyers from the Swiss and international MICE market, selected throughout the year. The buyers come from Europe and the Mediterranean basin and are the beating heart of the event. Who they are.
- Corporate: Event managers of large companies, experts in meetings, conferences and incentive travel.
- Agencies: Specializing in incentive, convention tourism, events, marketing, PR and communications.
- Associations: Bodies, institutions and federations that organize international congresses, conventions and meetings.
With a strategic location between Switzerland and northern Italy, MITM is the benchmark for high-quality events and incentive travel.
MITM: THE WINNING FORMULA
Why MITM? Because it represents the best in conference and incentive travel offerings. Targeted appointments and selected contacts guarantee at least 12 meetings a day, thanks to a tailor-made exhibition formula that turns your office into a trade show. No chaos: only concreteness, efficiency and meetings designed to close contracts, in the tranquility of Lugano.
THE HEART OF MITM: BUYERS
MITM hosts only the most qualified buyers from the Swiss and international MICE market, selected throughout the year. The buyers come from Europe and the Mediterranean basin and are the beating heart of the event. Who they are.
- Corporate: Event managers of large companies, experts in meetings, conferences and incentive travel.
- Agencies: Specializing in incentive, convention tourism, events, marketing, PR and communications.
- Associations: Bodies, institutions and federations that organize international congresses, conventions and meetings.
With a strategic location between Switzerland and northern Italy, MITM is the benchmark for high-quality events and incentive travel.
