Buyers and trade visitors

Register to get all the benefits we have reserved for you

The concept

Learn about the buyer program’s facilitation and opportunities for successful business matching

Why join

Take your opportunity to establish new partnerships and network

Appointment schedule

The tool for scheduling appointments with exhibitors in advance

The program

Find out the full program of the Holiday Exhibition and the benefits provided for participants

The concept

Discover buyer program opportunities for successful business matching

Why join

Take your opportunity to establish new partnerships and network

Appointment schedule

The tool to conveniently schedule appointments with exhibitors in advance

The program

Find out the full program of the Holiday Exhibition and the benefits provided for participants

Switzerland’s premier event for tourism professionals

The Exhibition is now in its 21st year, and there are more than 300 exhibitors expected from over 50 different countries.

In addition to the usual B2C offering dedicated to the general public, we have created a new concept to provide professionals with as many networking and business opportunities as possible.

The event stems from our company’s 20 years of experience in organizing B2B tourism events such as Meeting Luxury, MITM (the trade market of the MICE world) and numerous international workshops (Amsterdam, Munich, Vienna, etc.).

Thanks to a handy online agenda, buyers will be able to browse the profiles of SIHE exhibitors and book business appointments with them.

Access to the appointment agenda is reserved for buyers selected by the show’s organizing secretariat, i.e., tourism professionals decision-making authority for purchases.

NB Trade visitors who are not included in the online agenda or who have not pre-accredited can still accredit directly at the info-point reserved for them and enter the fair free of charge.

Who are the buyers?

The Holiday Exhibition selects international operators who belong to
to the following categories

  • Tour Operator

  • Travel agents

  • Bus Operator

  • OTA

  • CRALs and associations

  • Wholesalers and wholesalers

  • MICE professionals

  • Wedding planner

  • Event Planner

What does the package reserved for buyers include?

  • Welcome Kit that includes pass for access to the event during all 3 days with priority access, event program, appointment book and the possibility to use the checkroom.

  • Early access to online agenda to book business appointments with Holiday Show exhibitors. Access to the appointment book is restricted to selected buyers.

  • Free parking (subject to availability, spaces are limited)

  • Access to the Buyers’ Lounge (relaxation area, business area, Wi-Fi, bar and assistance)

Why join the
Trade Planner program

Participating in the Holiday Exhibition’s Trade Planner Program will give you the opportunity to

  • Meet with leading international tourism representatives

  • Create business opportunities with targeted appointments without wasting time

  • Use the online pre-show application to contact exhibitors and create your own meeting schedule

  • Learn about future tourism trends and product innovations

  • Meet emerging realities, niches and operators with innovative offerings to extend their portfolio of commercial offerings

Who are the exhibitors at the Holiday Exhibition?

Exhibitors at the show represent the heart of the event with their uniqueness: operators who promote their territory and services in a personal and passionate way. They will be your contact persons and their professionalism and passion will be an assurance of quality for you.

The macrocategories featured at the show are (constantly updated):

  • Institutions

  • Transportation

  • Accommodation facilities

  • International destinations

  • Tourism and land promotion organizations

  • Culture, Shopping, Food and Wine and Entertainment

  • Experiences, Workshops and Activities

  • Meeting Industry

How does the appointment book work?

Both accredited buyers and exhibitors at the show will have access to an app to do matching and create a real agenda-appointments to maximize productivity during the show.

Buyers and sellers will be profiled according to company type, origin, target audience and interests and will have a comprehensive description of their demand or supply and entered into the beautiful online system by the show organizing secretariat.

After entry and activation you will receive credentials to access your reserved area from which you can contact the operators present directly by selecting them using an effective search engine.

Once appointments are confirmed by both parties, the software schedules an agenda that allows the buyer to show up at the trade show with a precise schedule of meetings at the booths.

At the fair, appointments last about 15 minutes each.

The program

The event is held at the Lugano Exhibition Center, Via Campo Marzio, on November 1/2/3, 2024.
Accredited buyers will have access to the expo half an hour before public opening hours and will have a dedicated check in area.
Buyers and trade visitors have access to free covered parking (subject to availability, about 70 spaces available).

Disclaimer: Acceptance of buyers is at the complete discretion of the organizing company. Proposed benefits are intended as indicative and subject to availability. Additional details will be communicated during buyer acceptance

Company

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Person in charge

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General info

Do you already participate in Promax Workshops in Lugano?
When do you plan to participate in the Show?
Do you publish a travel catalogue?
For which Tourism Sector
COMPANY'S ACTIVITY
YOUR TRAVEL TYPOLOGY
Please tick all the geographical areas your Company is interested in.
Sellers' sector of interest
In which Italian Offer are you interested in?
Which Supplier Typology are you looking for?