Buyers and trade visitors
Register to get all the benefits we have reserved for you
Buyers and trade visitors
Register to get all the benefits we have reserved for you
Switzerland’s premier event for tourism professionals
The show is now in its 22nd year, and there are more than 300 exhibitors expected to attend and they come from more than 50 different countries.
In addition to the usual B2C offering dedicated to the general public, we have created a new concept to provide professionals with as many networking and business opportunities as possible.
The event stems from our company’s 20 years of experience in organizing B2B tourism events such as Meeting Luxury, MITM (the trade market of the MICE world) and numerous international workshops (Amsterdam, Munich, Vienna, etc.).
Thanks to a handy online agenda, buyers will be able to browse the profiles of SIHE exhibitors and book business appointments with them.
Access to the appointment agenda is reserved for buyers selected by the show’s organizing secretariat, i.e., tourism professionals decision-making authority for purchases.
NB Trade visitors who are not included in the online agenda or who have not pre-accredited can still accredit directly at the info-point reserved for them and enter the fair free of charge.
Who are the exhibitors at the Holiday Exhibition?
Exhibitors at the show represent the heart of the event with their uniqueness: operators who promote their territory and services in a personal and passionate way. They will be your contact persons and their professionalism and passion will be an assurance of quality for you.
The macrocategories featured at the show are (constantly updated):
How does the appointment book work?
Both accredited buyers and exhibitors at the show will have access to an app to do matching and create a real agenda-appointments to maximize productivity during the show.
Buyers and sellers will be profiled according to company type, origin, target audience and interests and will have a comprehensive description of their demand or supply and entered into the beautiful online system by the show organizing secretariat.
After entry and activation you will receive credentials to access your reserved area from which you can directly contact the operators present by selecting them thanks to an effective search engine.
Once appointments are confirmed by both parties, the software schedules an agenda that allows the buyer to show up at the trade show with a precise schedule of meetings at the booths.
At the fair, appointments last about 15 minutes each.
The program
The event is held at the Lugano Exhibition Center, Via Campo Marzio, on Oct. 31-Nov. 1/2, 2025.
Accredited buyers will have access to the expo half an hour before public opening hours and will have a dedicated check in area.
Buyers and trade visitors have access to free parking (subject to availability).
Disclaimer: Acceptance of buyers is at the complete discretion of the organizing company. Proposed benefits are intended as indicative and subject to availability. Additional details will be communicated during buyer acceptance
