Swiss Tourism Awards 25
Prestigious international award for excellence in tourism industry
Swiss Tourism Awards 25
Prestigious international award for excellence in tourism industry
For 19 years, the Swiss Tourism Awards are a prestigious international award given in Switzerland to highlight excellence in different segments of the tourism industry.
The Swiss Tourism Awards have been an official recognition of global tourism excellence since 2006, given by a Selection Committee of the International Holiday Show in Lugano, which carefully evaluates all details of the award-winning destinations, considering the attractive potential of their tangible and intangible assets to the Swiss public.
These awards are presented during the Show (31 October / 2 November 2025) and are awarded at a Gala Ceremony attended by representatives from politics, the press, and the tourism industry.
The main objective of the Awards is to promote high-level tourism, safeguard and enhance the countries’ natural and cultural heritage, foster competitiveness and maintain standards of excellence in services. The awards highlight international destinations and accommodations for the Swiss public, highlighting those that stand out for special merits and are worthy of representation and hospitality in Lugano.