Exhibition visitors: interested and motivated

2 million inhabitants with incomes among the highest in Europe

Exhibition visitors: interested and motivated

2 million inhabitants with incomes among the highest in Europe

Our territory

The Swiss International Holiday Fair is the annual must-attend event for all travel enthusiasts from all over Switzerland and neighboring Italy.

This rich source pool is characterized by a high standard of living, strong propensity to travel, conspicuous spending power and great aptitude for international environments.

With more than 2 million people less than an hour from the exhibition center, the show also looks south to attract a quality audience. Indeed, the Insubric territory is an area of cultural interchange and services: suffice it to say that the main airport used by Swiss-Italian tourists is Malpensa Airport (less than an hour from Lugano and excellently connected).

The territory of the Holiday Salon

Our territory

The Swiss International Holiday Fair is the annual must-attend event for all travel enthusiasts from all over Switzerland and neighboring Italy.
This rich source pool is characterized by a high standard of living, strong propensity to travel, conspicuous spending power and great aptitude for international environments.
With more than 2 million people less than an hour from the exhibition center, the show also looks south to attract a quality audience.

The territory of the Holiday Salon

Indeed, the Insubric territory is an area of cultural interchange and services: suffice it to say that the main airport used by Swiss-Italian tourists is Malpensa Airport (less than an hour from Lugano and excellently connected).

Our visitors

For 20 years they have chosen the Salon as a unique opportunity to inform themselves and plan their next vacation.

Our visitors

For 20 years they have chosen the Salon as a unique opportunity to inform themselves and plan their next vacation.

The territory of the Holiday Salon

Sixty-five percent of the audience that visits the event each year is of Swiss origin, with a pronounced number of participants from Italian-speaking Switzerland, while the remaining 35 percent come from the neighboring northern Italian provinces of Varese, Como, Milan, Novara, Verbania Cusio Ossola and Monza and Brianza. This event is therefore an important opportunity for Switzerland and Italy to meet and exchange culture.

The Swiss people, especially, benefit from numerous vacation periods throughout the year, which provides opportunities for more travel and especially during off-season periods.

In addition, the Swiss, are made easier to travel because of their extensive language knowledge: the official national languages are German, French and Italian, and English is still taught in school.

The territorial proximity and affinity expands the visitor catchment area to neighboring Italy as well. Lugano can in fact be reached in less than an hour by a catchment area of more than 2 million potential visitors, both private and professional

Thanks also to a targeted advertising campaign covering the entire Insubric territory (billboards, press, web, radio, mailings, etc.), a motivated public is waiting for the new edition of the Salon to discover new tourist destinations, travel packages and opportunities and book their next vacations.

All these aspects make the show a truly strategic and successful event, offering a concrete international showcase on one of the world’s richest and most valuable markets.

Our visitors

For 20 years they have chosen the Salon as a unique opportunity to inform themselves and plan their next vacation.

The territory of the Holiday Salon

Sixty-five percent of the audience that visits the event each year is of Swiss origin, with a pronounced origin of participants from Italian-speaking Switzerland.

The remaining 35 percent come from the neighboring northern Italian provinces of Varese, Como, Milan, Novara, Verbania Cusio Ossola, and Monza and Brianza. This event is therefore an important opportunity for Switzerland and Italy to meet and exchange culture.

The Swiss people, especially, benefit from numerous vacation periods throughout the year, which provides opportunities for more travel and especially during off-season periods.

In addition, the Swiss, are made easier to travel because of their extensive language knowledge: the official national languages are German, French and Italian, and English is still taught in school.

The territorial proximity and affinity expands the visitor catchment area to neighboring Italy as well. Lugano can in fact be reached in less than an hour by a catchment area of more than 2 million potential visitors, both private and professional

Thanks also to a targeted advertising campaign covering the entire Insubric territory (billboards, press, web, radio, mailings, etc.), a motivated public is waiting for the new edition of the Salon to discover new tourist destinations, travel packages and opportunities and book their next vacations.

All these aspects make the show a truly strategic and successful event, offering a concrete international showcase on one of the world’s richest and most valuable markets.

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