SIHE

1/3 Nov 2024

With the 21st edition, the Exhibition will present the best destinations and professionals in the world’s tourism industry to the Swiss public in Lugano.

SIHE

1/3 Nov 2024

With the 21st edition, the Exhibition will present the best destinations and professionals in the world’s tourism industry to the Swiss public in Lugano.

1/3 Nov 2024

With the 21st edition, the Exhibition will present the best destinations and professionals in the world’s tourism industry to the Swiss public in Lugano.

Become an exhibitor

Participate in the 21st Swiss International Holiday Exhibition

Become a buyer

Attend Switzerland’s most important event for tourism professionals

The whole world on display in Lugano

Over 400 exhibitors, professional operators and buyers, 60 countries represented: the Swiss International Holiday Exhibition is an event with an international scope where places, peoples and cultures meet.

Swiss Tourism Awards

This is the prestigious award with which the Exhibition
Certifies and enhances excellence in different
segments of the tourism industry from the strong
innovative vocation.

Luxury Travel & Escape

It is the showcase of the exhibition dedicated to tourism
high-end: in Lugano meet an audience
high-spending and networking with professionals
Of luxury vacations.

Trade Area

In addition to the usual B2C offering dedicated to the general public, we have created a new concept to provide exhibitors with professional appointments with international buyers to increase business and networking opportunities

Swiss Tourism Awards

This is the prestigious recognition with which the Exhibition certifies and enhances excellence in different segments of the tourism industry with a strong innovative vocation.

Luxury Travel & Escape

It is the showcase of the Exhibition dedicated to tourism high-end: in Lugano you will meet a high-spending and networking audience with professionals of luxury vacation.

Trade Area

In addition to the B2C offering dedicated to the public, we have implemented a new concept to provide exhibitors with appointments with international buyers to increase business opportunities.

Swiss Tourism Awards

This is the prestigious recognition with which the Exhibition certifies and enhances excellence in different segments of the tourism industry with a strong innovative vocation.

Luxury Travel & Escape

It is the showcase of the Exhibition dedicated to tourism high-end: in Lugano you will meet a high-spending and networking audience with professionals of luxury vacation.

Trade Area

In addition to the B2C offering dedicated to the public, we have implemented a new concept to provide exhibitors with appointments with international buyers to increase business opportunities.

The right event for you

The Exhibition is the Swiss vacation Exhibition where you can meet tourists who choose and purchase their travel and vacations directly.

The Exhibition

The Lugano vacation Exhibition is a unique event in Europe and a traditional place where the Swiss choose and buy their vacations.

Lugano

The center of Europe, Lugano is the third largest city in Switzerland. There are many reasons why Lugano is the best setting to host the Swiss International Holiday Exhibition.

The audience

The Swiss are the people who travel the most, and our visitors choose the Exhibition as a unique opportunity to inform themselves, plan and book their next vacation.

The right event for you

The Exhibition is the Swiss vacation Exhibition where you can meet tourists who choose and purchase their travel and vacations directly.

The Exhibition

The Lugano vacation Exhibition is a unique event in Europe and a traditional place where the Swiss choose and buy their vacations.

Lugano

The center of Europe, Lugano is the third largest city in Switzerland. There are many reasons why Lugano is the best setting to host the Swiss International Holiday Exhibition.

The audience

The Swiss are the people who travel the most, and our visitors choose the Exhibition as a unique opportunity to inform themselves, plan and book their next vacation.

Italy Special

Italy has always been a protagonist at the Exhibition
of the Holidays. And also this edition
will go in search of the characteristics
truest and most unique of the Bel Paese, offering
a true immersion in the offering
most comprehensive tourism in the world.

Italy Special

Italy has always been a protagonist at the Exhibition
of the Holidays. And also this edition
will go in search of the characteristics
truest and most unique of the Bel Paese, offering
a true immersion in the offering
most comprehensive tourism in the world.

Interviews with our exhibitors
Interviews with our exhibitors
We are tourism

For more than 30 years, Promax Communication, the organizer of the Holiday Exhibition, has been organizing professional tourism events that are always evolving to adapt to market demands. Professionalism, expertise and experience at your service to give you the opportunity to meet your next best clients.

We are tourism

For more than 30 years, Promax Communication, the organizer of the Holiday Exhibition, has been organizing professional tourism events that are always evolving to adapt to market demands. Professionalism, expertise and experience at your service to give you the opportunity to meet your next best clients.

Our numbers

3

Days

21

Editions

400

Displays

Testimonials

We have been participating in the International Holiday Exhibition for many years now, which is a very important showcase for consolidating our position in the Swiss market.

Neyda García, Dominican Republic Tourism Authority

The Exhibition is a wide-ranging showcase that projects Genoa among the world’s top tourist destinations with a focus on new forms of vacation alternative to mass tourism.

Alessandra Bianchi, City of Genoa

It was a success for Seychelles inquanto we received many questions about the destination in general, such as geographic location and current sustainability programs.

Judeline Edmond, Tourism Seychelles Switzerland

The Swiss International Exhibition is the best opportunity to look at Switzerland and includes institutional events for the presentation, exchange and comparison of experiences.

Mayor Giovanni Macrì, Municipality of Tropea

The Swiss International Holiday Exhibition is an experience that will bear much fruit, especially in the off-season. For us it is really a tremendous satisfaction to be a part of it.

Teresa Esposito, Municipality of Camerota

The presence was an opportunity to promote the city, its territory and the Destination Emilia territories in a country, Switzerland, that has an interest in Italian tourist destinations.

Press Release, City of Parma

The Swiss International Holiday Exhibition in Lugano is an exhibition event with a very strong promotional impact on the area, in which we are proud to participate.

Ugo Frascherelli, Mayor of Finale Ligure

We have been participating since the first edition and have always found great success. Lugano is strategic for gathering thousands of interested visitors eager to travel.

Giuliano Ciabocco, VP Orange Flag Countries.

We are promoting ourselves in Switzerland, at the International Exhibition, because Pantelleria is an area that can be appreciated with the quality that only the Swiss can express.

Maurizio Caldo, Municipality of Pantelleria

Participation in the Exhibition is truly strategic, not only because it is an internationally renowned event, but especially because it targets a top market for the area.

Francesco Pacella, President of GAC Adriatico Salentino

It was such a positive experience that we are considering returning with the idea of expanding our participation, in view of the fact that the Swiss market is a very interesting segment to increase.

Graziella Polacci, Municipality of Forte dei Marmi

The Swiss International Holiday Exhibition in Lugano is an important opportunity in which to present itself to the Swiss public, with a large influx of visitors.

Leonardo Angelicchio, Municipality of Peschici

The Swiss Holiday Exhibition is a unique opportunity to present Calabria’s tourism offerings to Swiss tourists planning their summer vacations at this time of year.

Press Release, Calabria Region

At the Swiss International Holiday Exhibition I am always guaranteed to find an audience that is highly interested and prepared to take in our tourism offerings.

Maurizio Russo, The Company of Walks

Participating in the Swiss International Holiday Exhibition means increasing the visibility of our city in international tourism markets and particularly in the Swiss market

Andrea Benini, Mayor of Follonica

The excellent feedback obtained at the Exhibition, with demonstrations of great interest from the many visitors who stopped by our booth, should serve as an incentive to improve the tourism offerings in all its forms.

Marco Galletti, Municipality of Porto Azzurro and Marina

This is an important event that always registers great passage of people interested in traveling; therefore, it is a valuable opportunity for us to make our area known.

Carlo Mancuso, Mayor of Castagnole Lanze

An opportunity to make our city and its peculiarities known. Important showcase on stages that open us to international interest, which they just could not miss

Adamo Coppola, City of Agropoli

The Swiss International Holiday Exhibition in Lugano allows us to consolidate our position on a nearby, young, dynamic, rich market with great potential

Adolfo Valsecchi, Mayor of Menaggio

Testimonials

We have been participating in the International Holiday Exhibition for many years now, which is a very important showcase for consolidating our position in the Swiss market.

Neyda García, Dominican Republic Tourism Authority

The Exhibition is a wide-ranging showcase that projects Genoa among the world’s top tourist destinations with a focus on new forms of vacation alternative to mass tourism.

Alessandra Bianchi, City of Genoa

It was a success for Seychelles inquanto we received many questions about the destination in general, such as geographic location and current sustainability programs.

Judeline Edmond, Tourism Seychelles Switzerland

The Swiss International Exhibition is the best opportunity to look at Switzerland and includes institutional events for the presentation, exchange and comparison of experiences.

Mayor Giovanni Macrì, Municipality of Tropea

The Swiss International Holiday Exhibition is an experience that will bear much fruit, especially in the off-season. For us it is really a tremendous satisfaction to be a part of it.

Teresa Esposito, Municipality of Camerota

The presence was an opportunity to promote the city, its territory and the Destination Emilia territories in a country, Switzerland, that has an interest in Italian tourist destinations.

Press Release, City of Parma

The Swiss International Holiday Exhibition in Lugano is an exhibition event with a very strong promotional impact on the area, in which we are proud to participate.

Ugo Frascherelli, Mayor of Finale Ligure

We have been participating since the first edition and have always found great success. Lugano is strategic for gathering thousands of interested visitors eager to travel.

Giuliano Ciabocco, VP Orange Flag Countries.

We are promoting ourselves in Switzerland, at the International Exhibition, because Pantelleria is an area that can be appreciated with the quality that only the Swiss can express.

Maurizio Caldo, Municipality of Pantelleria

Participation in the Exhibition is truly strategic, not only because it is an internationally renowned event, but especially because it targets a top market for the area.

Francesco Pacella, President of GAC Adriatico Salentino

It was such a positive experience that we are considering returning with the idea of expanding our participation, in view of the fact that the Swiss market is a very interesting segment to increase.

Graziella Polacci, Municipality of Forte dei Marmi

The Swiss International Holiday Exhibition in Lugano is an important opportunity in which to present itself to the Swiss public, with a large influx of visitors.

Leonardo Angelicchio, Municipality of Peschici

The Swiss Holiday Exhibition is a unique opportunity to present Calabria’s tourism offerings to Swiss tourists planning their summer vacations at this time of year.

Press Release, Calabria Region

At the Swiss International Holiday Exhibition I am always guaranteed to find an audience that is highly interested and prepared to take in our tourism offerings.

Maurizio Russo, The Company of Walks

Participating in the Swiss International Holiday Exhibition means increasing the visibility of our city in international tourism markets and particularly in the Swiss market

Andrea Benini, Mayor of Follonica

The excellent feedback obtained at the Exhibition, with demonstrations of great interest from the many visitors who stopped by our booth, should serve as an incentive to improve the tourism offerings in all its forms.

Marco Galletti, Municipality of Porto Azzurro and Marina

This is an important event that always registers great passage of people interested in traveling; therefore, it is a valuable opportunity for us to make our area known.

Carlo Mancuso, Mayor of Castagnole Lanze

An opportunity to make our city and its peculiarities known. Important showcase on stages that open us to international interest, which they just could not miss

Adamo Coppola, City of Agropoli

The Swiss International Holiday Exhibition in Lugano allows us to consolidate our position on a nearby, young, dynamic, rich market with great potential

Adolfo Valsecchi, Mayor of Menaggio

Partners

Partners